R/GA launches wireless advertising division RCRNews.com, CO - ... are gaining substantial traction in the early days of mobile marketing , but many ... Traditional) companies, the cornerstone of their business is advertising. ...

Scharrer Advertising launches new campaign for BSG (Africa) Bizcommunity.com, South Africa - Their marketing strategy is underpinned by the concept The Difference, and ... black, to set the campaign apart from IT business and consulting advertising. ...

Two recent books look at the creative aspects of advertising Miami Herald, FL - ... to traditional advertising , he also discusses guerrilla marketing and other under-the-radar methods that are requisite elements of modern business promotion. ...